What do your online reviews look like right now? Do you have any? Or do you know whether you have any or not? If so, how have you handled them so far? Sometimes, small business owners make the mistake of placing lesser importance on their online reviews because they don’t think their business is “big enough” yet for them to matter much. But that couldn’t be further from the truth! Listen to this: 91% of 18-34 year olds trust online reviews as much as personal recommendations. Plus, 93% of consumers say that online reviews influenced their purchasing decisions. Lastly, 89% of marketers are showing that influencer marketing (a concept where social media users are influenced by social media figures with high followers) is providing a higher ROI than most other channels. So clearly, your reputation, what people say about you online and online reviews all matter a lot because the data that’s out there today shows us that your online reviews have a direct impact on your sales! This is why when you’re a client of GLT Marketing, we take special care to monitor and respond to all of your online reviews, good or bad. Our experts are trained in damage control should you ever receive severely negative reviews, and oppositely we know how to foster positive reviews as well.